SEO, SEM, SMO, SMM… How to make sense of it all?
If your business is present on the web, or planning to be, you’ve likely come across the terms SEO, SEM, SMO, SMM… What do these acronyms mean? The first two relate to search engines, and the latter two to social media. Let’s take a closer look at them. The ultimate goal for all businesses on […]
How to compare the proposals received for your website
When it comes to comparing the proposals received from different potential providers for the design of your website, it must be admitted that it’s not always easy to navigate. It’s even more challenging if it’s not your field… We often hear from potential clients that they’re unsure how to compare. Prices vary, and there are […]
4 Elements to Consider for Your Website Design
You’ve been thinking about it for a while. Your business should have an online presence. A website! And if you could even sell your products and services online! Could it help increase your sales?! Your tech-savvy nephew can create one for you inexpensively, right? Be cautious when “shopping around” for the company or person to […]
The hidden side of the logo
By definition, a logo is a symbol or design used to identify an organization’s products and services. There are two types of logos. The first type is very corporate, which essentially consists of just the company name with a specific typography. The second type is more artistic, featuring symbols and shapes. What we want it […]
An Android application that reflects your business
Who doesn’t dream of having the perfect work tool for their job, especially when they’re on the road? Cell phones are an integral part of our lives. The boss of PointPub Media is no exception to the rule. The team programmed him an in-house mobile application to facilitate his work while on the move. PointPub […]
Ten simple yet essential tips for a minimum level of security in your personal life
With the all-too-frequent stories of theft of personal data from major corporations, we may feel powerless to protect our privacy… but we can still take steps to ensure a minimum of protection. Passwords! Having good passwords, different ones, for all accounts, on all devices… we can’t say it enough! We recently wrote an article on […]
The importance of your logo
We want it to look good, be effective and reflect our image! The logo is an important part of your company’s visual identity, whether large or small. Here are our tips for getting on the right track when it comes to designing or modifying your logo. The importance of designWe recommend that you have your […]
Introduction to Industry 4.0
At PointPub Média Communications, we’re constantly on the lookout for new and evolving technologies. Industry 4.0 obviously doesn’t fly under our radar. In fact, some of our customers have already begun to benefit from its advantages: IT monitoring, process automation, and more. The changing world of industry It’s hard to sum up some 250 years […]
Data security within companies…
It was like a tidal wave in the news… the data of 2.9 million Desjardins members, individuals and businesses, was stolen and illegally transmitted to third parties! At PointPub Média Communications, the security of our customers’ data is paramount. When we do installations, some people are sometimes surprised that we don’t want to give full […]
IP telephony (VoIP – Voice over Internet Protocol) or telephony over the Internet
For businesses large and small, IP telephony offers a range of options and features. Even if you don’t have a “physical” office, the number where your customers can reach you doesn’t have to be the one on your cell phone. Your company can have its own phone number, at little cost. Calls can even be […]